As fall rolls around and kids head back to school, you may experience increased foot traffic in your pharmacy. Back-to-school season is a busy time for parents, children, and healthcare professionals. Physicals and check-ups are often required before the school year starts, and everyone is stocking up on the essentials.
Back-to-school season offers a great opportunity for your community pharmacy. From promoting your immunization program to increasing OTC sales, there are many ways you can serve your patients and benefit your business. Keep reading for the best ways to prepare your community pharmacy for back to school.
Promote Your Immunization Program
Many schools require specific immunizations before the school year begins. Children must receive their vaccinations and boosters at certain ages and provide documentation to the school. The CDC is also recommending that everyone 12 years and older should get a COVID-19 vaccine. This could lead to an influx of parents looking to vaccinate their middle school and high school aged children before they return to in-person learning.
If your community pharmacy offers clinical services like an immunization program, now is the time to promote your services. Let parents know about available immunizations when they pick up prescriptions and offer appointment times that do not interrupt the school day to avoid cancellations and no-shows.
You can also use signage or brochures to highlight which vaccines and booster shots are recommended by age and available in your pharmacy. Share this information on social media, add it to your website to boost traffic, include the information in your hold message, and add a message to your printed receipts to increase awareness.
Display Relevant OTC Items
As kids return to school, coughs, colds, cuts, and bruises are all likely to increase. A lot of children have been e-learning at home due to the pandemic, and they may be returning to in-person learning for the first time in months. Parents should consider vitamins and supplements for their children to boost their immune system and keep them healthy while they learn.
Community pharmacists can greatly benefit their patients by stocking and displaying relevant OTC items for back to school. First-aid products like bandages and antibiotic ointment are essential for the little ones on the playground. With extra COVID-19 precautions in place at schools, travel-sized hand sanitizers can conveniently be clipped onto backpacks to use before and after lunch and in between classes. Parents are also hunting for OTC allergy medication, vitamin C, and children’s multivitamins during this time.
Consider the following tips to increase OTC sales during back-to-school season.
- Create a display for back-to-school OTC items in a high traffic area of your pharmacy
- Recommend relevant vitamins or supplements when parents pick up prescriptions
- Offer discounts or promotions for back-to-school items
- Run a donation campaign for back-to-school items
Offer Medication Synchronization
Parents are extremely busy, and that is never more true than during back-to-school season. Regular prescriptions can easily slip through the cracks of a busy day. Children may also be prescribed new medications during their regular check-up or physical before returning to school. Any added convenience to a parent’s full schedule will be appreciated.
Medication synchronization programs can help align multiple prescriptions for a single pick-up day. Community pharmacists can increase medication adherence while providing added convenience for their patients with medication synchronization. Consider offering the service to parents who are late picking up medications or have multiple prescriptions for themselves or their children.
Boost Awareness for Convenient Services
Community pharmacies can offer a personal touch and added convenience that big-box stores cannot. Offering curbside pickup or delivery services can help save time for your customers, and telehealth services make it easy for patients to fit their necessary appointments into full schedules. These convenient services will be appreciated by parents and guardians during the busy back-to-school season.
If your community pharmacy offers any convenient services, now is the time to promote them. Provide details on your available delivery and pickup options on your website, social media, IVR or hold message, and when patients pick up medications. Raising awareness for these services can improve patient satisfaction and make it easier for them to get the medications and healthcare services they need.
TDS is here to help fulfill the needs of your pharmacy, including convenient delivery methods and immunization programs. Learn more about how TDS, with our Rx30 and Computer-Rx pharmacy management solutions, can support your community pharmacy – contact us today!