Show shoppers what's in your pharmacy with Pointy, a part of Google

pointy_part_of_Google_logo

Directly integrated within your TDS POS 2.0, Rx30 POS 1.0, or WinScan (CRx POS), Pointy, a part of Google helps retailers display their products on Google when shoppers search for stores near them or search for a type of store, chain, or product.

Pointy helps products to surface on:

  • The Pointy Page
  • The Business Profile on Google Maps and Search
  • Google Shopping
  • Google Images 

Watch this brief video to learn how it works!

Pointy Page 

The Pointy Page is a website that lists your in-store products online. Every retailer gets a Pointy Page when they sign up to Pointy. As they scan their products, the information is pulled from the barcode, matched to an image and description from our database, and uploaded to the Pointy Page.

Features:
  • Individual product listings.
  • Retailer profile to show store opening hours, address, etc.
  • Ability to call the store and reserve a product.
  • Stock status labels, including ‘In Stock,’ ‘Unknown,’ and ‘Out of Stock.’
  • A social sharing option to share individual products to social networks.
  • The Pointy Page can be linked to the retailer’s website as a live product catalog.
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SWIS-2

 

Business Profile on Google
Pointy allows you to display your products on your Business
Profile on Google. Shoppers can easily browse your product
offerings and identify your store as a preferred buying option.

  • Products are displayed on the SWIS module on the Business Profile. When clicked, it opens onto the local storefront to show more information such as if the product is in stock. 
  • Products can also display in the SWIS module in Google Search.
  • Products can be shown with or without prices.  

Local Inventory Ads
Local Inventory Ads are a premium ad feature that is much easier to run through Pointy. LIA are highly-visual, intent-based ads that appear prominently on Google for product searches, such as “Mucinex cough suppressant Myrtle Beach”.

  • Local Inventory Ads are only available to retailers with a physical store.

  • Traditionally, any retailer with a physical store can set up LIA. However, it is a time-consuming process that involves providing multiple inventory feeds to Google. With Pointy, a retailer only needs to set their budget and location from their retailer dashboard. They don’t have to create the campaigns or set bidding strategies.

  • Intent-based: this means ads are only shown to people nearby who are actively searching for a product.

  • Retailers can access easy-to-understand charts and data on how their ads are performing in their retailer dashboard.

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Get Started

Click on your POS below for sign-up instructions.